Japanese Straightening

Chemical Application 

• A solution containing a chemical (commonly ammonium thioglycolate) is applied to break down the natural hair bonds that give hair its texture (curly, wavy, etc.).

Heat Treatment

• Hair is meticulously flat-ironed at high temperatures to realign the internal bonds in a straight configuration.

Neutralizer Application

• A neutralizing solution is applied to lock the new straight shape into place.

Final Rinse and Blow-Dry

• Hair is rinsed and dried to reveal smooth, straight strands.

Permanently Straight Hair

• Once treated, the hair remains straight until new growth appears. Only the roots need retouching every 4–6 months.

Smooth and Silky Finish

• Creates a naturally glossy, polished appearance. Hair feels soft and is easy to manage.

Low Maintenance

• Eliminates the need for daily flat ironing or blowouts. Saves time in your styling routine.

Weather-Proof

• Hair stays straight even in humid or rainy conditions, unlike temporary straightening methods.

Improves Hair Texture

• Curly or frizzy hair becomes sleek and manageable, reducing tangles and knots.

Not Suitable for All Hair Types 

• Damaged, heavily bleached, or fragile hair may not withstand the process.

Commitment

• It’s a long-term treatment and hard to reverse. New growth will show a texture contrast.

Time-Intensive

• The initial session can take 3–8 hours, depending on hair length and texture.

Cost 

• Professional Japanese straightening can be expensive ($300–$1000+ depending on the time it takes to complete).