From RVA to the NNK!
About 1647 Hair Co
The City
At 1647 Hair Co, we've been helping our clients look and feel their best for over 20 years. Our founder, Jane, started the salon with a vision of creating a space where clients could come to relax and receive top-quality hair care. Today, that vision lives on through our dedicated team of stylists.
The Farm and River
Our stylists are experts in their craft, and are passionate about what they do. We stay up-to-date with the latest trends and techniques to provide you with the best possible service. Whether you're looking for a simple haircut or a complete hair transformation, we've got you covered.
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How Japanese Straightening Works
Benefits of Japanese Hair Straightening
Benefits of Japanese Hair Straightening
Chemical Application
- A solution containing a chemical (commonly ammonium thioglycolate) is applied to break down the natural hair bonds that give hair its texture (curly, wavy, etc.).
Heat Treatment
- Hair is meticulously flat-ironed at high temperatures to realign the internal bonds in a straight configuration.
Neutralizer Application
- A neutralizing solution is applied to lock the new straight shape into place.
Final Rinse and Blow-Dry
- Hair is rinsed and dried to reveal smooth, straight strands.
Benefits of Japanese Hair Straightening
Benefits of Japanese Hair Straightening
Benefits of Japanese Hair Straightening
Permanently Straight Hair
- Once treated, the hair remains straight until new growth appears. Only the roots need retouching every 4–6 months.
Smooth and Silky Finish
- Creates a naturally glossy, polished appearance. Hair feels soft and is easy to manage.
Low Maintenance
- Eliminates the need for daily flat ironing or blowouts. Saves time in your styling routine.
Weather-Proof
- Hair stays straight even in humid or rainy conditions, unlike temporary straightening methods.
Improves Hair Texture
- Curly or frizzy hair becomes sleek and manageable, reducing tangles and knots.
Things to Consider
Benefits of Japanese Hair Straightening
Things to Consider
Not Suitable for All Hair Types
- Damaged, heavily bleached, or fragile hair may not withstand the process.
Commitment
- It’s a long-term treatment and hard to reverse. New growth will show a texture contrast.
Time-Intensive
- The initial session can take 3–8 hours, depending on hair length and texture.
Cost
- Professional Japanese straightening can be expensive ($300–$1000+ depending on the time it takes to complete).
